"After 20 years, I still love representing the best-known and most respected manufacturers across the region. I personally manage each project from the initial stage of conception to the order completion."

Sherrie Yarborough, President, SYNC & Associates

Sherrie Yarborough is President of SYNC & Associates, representing upscale contract furniture and textile manufacturers to the hotel, university, government, healthcare, corporate and hospitality industries across North Carolina, South Carolina, Tennessee, Virginia and Bermuda.

With more than 20 years of experience in purchasing, hospitality sales, marketing and design, Sherrie has built long-standing relationships with manufacturers and clients alike. Her stellar customer service, trend forecasting and experience designing for luxury hotels, five star resorts, commercial workspaces, multi-family properties, restaurants, corporate offices and healthcare spaces across the country have earned her a reputation that is unmatched in the industry.

Sherrie is a member of the NEWH hospitality industry network.